No matter what business you are in, you put yourself at a disadvantage if you don't have a social media presence that your company can be proud of.
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People use social media to broadcast experiences to friends and random people through Instagram, Facebook, Twitter and Snapchat. 'Doing something' is not enough - you need to be seen to be doing it too. This holds true for brands and small companies in Ireland - if you are doing a great job let people know about it.