Can Twitter's new CEO turn the company around?

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Twitter's interim CEO Jack Dorsey as been named as the company's new permanent chief executive - he will also remain the CEO of electronic payment company, Square Inc.

Dorsey was one of the co-founders of Twitter, and previously served as CEO when the company first launched.

Mr Dorsey was ousted during that original spell as chief executive.

According to accounts from people who worked with the company during that period he dealt poorly with controlling the company's finances, and he was responsible for errors in tracking Twitter's spending during the period.

It has also been suggested that he grew distracted by extra curricular interests such as fashion design classes and yoga.

 

Fellow co-founder, Evan Williams is reported to have told him, "You can either be a dressmaker or the CEO of Twitter. But you can't be both." Mr Williams took control of the company in 2008.

Dorsey went on to start Square 2010 - it makes software which allows smart devices to process electronic payments. The company is expected to go public later this year.

He has come back to Twitter at a time when analysts and investors are wondering where the company is heading.

There are fears that the mico-blogging platform's popularity has plateaued - user growth has slowed significantly, and it has been overtaken by Instagram as the world's second largest social network after Facebook.

Mr Dorsey has said that he will not radically alter the company's business plan, and that live-streaming and simplification of Twitter's services are at the fore of the company's current plans.

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