Food companies top the list of Ireland's most reputable organisations


Bord Bia has been named the most reputable organisation in Ireland.

The annual Ireland RepTrak 2016 study also ranks Eason & Son, An Post, Google and Lidl in the top five.

This is the seventh year of the study, compiled by The Reputations Agency.

It ranks the 100 largest and most visible organisations in Ireland, based on 5,093 responses gathered from the general public.

This year's report shows that organisations operating in food-related sectors were among those with the top reputations, with eight ranked in the top 20: Bord Bia (1st), Lidl (5th), Aldi (7th), SuperValu (11th), Kellogg's (14th), Glanbia (15th), Cadbury (16th) and Kerry Group (20th).

Indigenous Irish organisations were also well represented at the top, with four listed in the top six positions: Bord Bia (1st), Eason & Son (2nd), An Post (3rd), and The Irish League of Credit Unions (6th).

The reputation of the leading sporting bodies saw the IRFU achieving the highest ranking in that sector, at 23rd place overall. The GAA was ranked 49th, while FAI was placed in 95th position.

The independent study ranked each company on an average measure of four indicators: trust, esteem, admiration and good feeling.

It also studied how organisations were rated across the more rational dimensions of leadership, products and services, innovation, governance, workplace, performance and citizenship.

The report says companies investing in building their reputation are "winning competitive advantage".

"Ryanair's continued focus on customer experience with its 'Always Getting Better' programme, now in its third year, has seen it rise from 99th place in 2013 to 63rd position in 2016. During that period its share price has almost tripled", it says.

One of the key findings from report was that the reputation of firms among the general public fell slightly in 2016, having flat-lined in 2015.

  • The Food-Manufacturing sector remains the most trusted industry in Ireland this year, and Retail-General maintains the second most trusted industry position. The Computer/Technology sector remains in third position despite a dip in score caused by Apple, Dell, and IBM 
  • The Automotive industry's score fell significantly from 72.1 to 68.5, primarily due to Volkswagen's double digit decline, but remains in fourth position 
  • The Public Service sector's score has significantly declined this year, from 69.3 to 64.8, with declines for the FAI and GAA, but remains above average and the 5th most trusted sector in Ireland
  • The Pharmaceuticals sector switched places with Information & Media to become the 6th and 7th most trusted industries
  • The Energy sector improved significantly this year, with significantly improved scores from ESB and Bord Gáis, and a Strong score from new entrant Applegreen, moving ahead of Retail-Food, Beverage, Financial-Insurance, and Transport & Logistics to take 8th place, vs. 12th last year
  • The Beverage sector dipped slightly, due to decreased scores for Diageo and Pepsico, while Retail-Food and Transport & Logistics improved slightly, pushing the Beverage sector from 8th to 11th in the industry rankings
  • The Financial-Insurance sector maintained the same score as last year, but slipped from 11th to 12th place as Energy rose 
  • The Services industry again takes 13th place, with a slight decline in average score
  • The Telecommunications industry score only improved slightly, and remained in second to last place
  • The Financial-Bank sector is still the least trusted, with no significant change in its average score year to year. Despite very visible efforts to improve delivery on stakeholder expectations, distrust lingers after the banking crisis. Although employment, consumer confidence and consumer spending continue to rise, the recent election shows not everyone feels the benefits of the recovery
Jack Quann, 

Back to top