Here's how Oprah Winfrey doubled the value of Weight Watchers last night

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Shares in Weight Watchers more than doubled last night, up by 122% to $14 per share after it was announced that TV personality and media mogul, Oprah Winfrey has taken a 10% stake in the company with an option to acquire an additional 5% holding. 

She’s also joined the board of directors and has signed up to a weight watchers programme and will "candidly share her experiences and perspective along the way," according to a statement from the company.

Weight Watchers share price has plummeted by more than 70% this year as it tried to compete with a range of free online programmes, and new fitness trends which put less emphasis on calorie counting.

Oprah paid about $43m for her stake, that's equivalent to burning just a few calories off of her estimated wealth of over $3bn.

"I believe in the programme so much I decided to invest in the company and partner in its evolution," she said, announcing the deal.

“Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,” she added.

Ms Winfrey has previously shared her attempts to lose weight with her following, including one period where she shed 30kg.

In a previous interview with her O magazine, she said that despite all of the challenges that she has overcome in her life, battling to control her weight has remained a constant issue.

"For me it is not a cosmetic issue. It is an emotional issue. When my engine runs down, my drug of choice is food," she told the magazine.

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