Kickstart Your Business: Stor


George Hook helps to kickstart another business on the Right Hook.
The Business Idea
With a family background in men’s fashion (Galvin For Men), Rob noted that men were often slow to shop for quality underwear essentials, namely ‘socks, jocks and tees’, and decided to set up an online service supplying regular consignments of underwear to reluctant shoppers (and those who shop for them).
George’s Tips & Observations
George asked the question ‘Why would men want this product?’ Rob explained that the typical man would shop for the staple items 3-4 times a year, when buying a suit or other clothing but the website is now available for them to specifically order high quality staple products and have them delivered to their door.  
Ger’s Tips & Observations
Ger explained that a lot of men can be guilty of not buying staple products frequently enough.
He suggested that this website will be useful for the target market and also is a nice idea for people looking for a gift option for men.
Ger advised that there has been a huge shift in over 50s now buying products online, so there is a growing interest for online stores in the Irish market.
About Stór:
  • Go online to Stó
  • Use sustainable fabrics- organic cotton and bamboo
  • Fabrics good for people with sensitive skin, breathable products
  • Products sourced in Turkey
  • Luxurious, comfortable products
  • Wide range of sizes available
If you would like to find out more about the product range, simply go to:

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