Kickstart Your Business: Waters & Wild Perfumery

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This week it was the turn of June Housden to get her perfumery business, 'Waters & Wild', kickstarted on the Right Hook and Bobby Kerr and Gerard Tannam of Island Bridge Brand Development were on hand to give the business a kickstart as it finds its feet.

 
The Business Idea
Although her own background is originally in music production, June’s interest in natural health and nutrition prompted her to team up with her friend Joan Woods to develop Ireland’s only certified organic range of fragrances, Waters & Wild.
 


About Waters & Wild Perfumery
  • Based in beautiful Union Hall in West Cork, June and Joan have created an exciting and innovative new brand. 
  • Waters & Wild Perfumery use only the finest ingredients from around the world to create bold and sensual ranges of organic perfumes.
  • Using age-old traditions of perfume making with a 21st century twist, Waters and Wild have created a collection that is both timeless and contemporary.
  • As well as using locally sourced materials such as gorse, seaweed, lavender and rosemary, Waters & Wild combine this with ethically and sustainably sourced exotic oils, resin and absolutes.
 
Gers Tips and Advice
  • Waters & Wild is definitely a very attractive business and something that hasn’t been done before in Ireland. People are very aware now of ingredients that go into cosmetic products, particularly young people.
  • The big challenge for Waters & Wild will be cracking the big retail market and scaling the business in the next few years
  • The packaging and the visual appearance of the product is extremely appealing which is important, particularly in the perfume market where differentiation is key.
  • The Waters & Wild website is also very user friendly and shows and landscape that inspires the products beautifully.
  • The future looks bright for Waters & Wild and the key is identifying the right route to scale the market within the coming years.

For more information on Waters & Wild you can visit the website www.watersandwild.com
 

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