One of the world's biggest toy manufacturers snaps up Irish animation firm


Boulder was founded 16 years ago by award-winning animator David Cullen, it employs 150 people.

It has produced a number of successful cartoons including Danger Mouse and Go Jetters for some of the world's biggest media companies, with BBC, Nickelodon, and Disney among its clients.

Hasbro, which is best known for brands such as My Little Pony, Transformers, Monopoly, and Play-Doh, also produces animated features for Hollywood Studio and according to executive vice-president, Stephen Davis has been looking to acquire its own animation studio to expand this side of its business.

Mr Davis described Boulder Media as, "one of the most progressive, innovative and creative teams in the business."

Hasbro was been previously linked to a takeover of Dreamworks - the film studio behind Shrek and Madagascar.

Robert Cullen, creative director of Boulder commented on the sale:

"Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business... We're thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that's emerging as an entertainment powerhouse."

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