Streaming audiences are set to finally catch up with TV by 2020


The number of people streaming video content online is expected to overtake those watching TV in the next year.

Global figures show those streaming on services like Netflix or YouTube has increased from 30 percent in 2010 to more than 50 per cent this year.

While the number of people watching TV has dropped by 10 percent. This is according to research by communications company Ericsson - its global survey had over 20,000 respondents.

The most popular site for watching online video is YouTube - we spend an average of 6 hours a week watching TV programmes online.

Anders Erlandsson, the senior advisor for Ericsson's Consumer Lab who led the study commented on the findings:

"Ericsson's media vision says that by 2020 on-demand and TV viewing will be on the same level when it comes to hours spent watching."

He added that the trend towards 'binge watching' is one of the factors that is turning consumers away from TV and towards streaming services, he describes it as being a "key part" of the modern TV-viewing experience.

The study found that 87 percent of on-demand viewers binge watch a show at least once a week.

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