Tinder is going public - will investors swipe right?

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IAC/InterActive is preparing to take its 'Match' portfolio public - this includes dating sites Match.com and OkCupid, as well as Tinder.

In IAC's last quarterly report these properties accounted for $239m of its $772.5m revenues. After news of the public offering broke IAC shares enjoyed a 6 percent bounce.

Tinder - the app which lets users 'like' or pass on potential matches by swiping photos left or right - has been a runaway success since it launched in 2012.

Co-founder Sean Rad said during this week that 16,000 Tinder swipes are recorded every second.

In March it unveiled Chris Payne, who formerly fronted eBay's North America operations, as its new CEO.

Despite the apps popularity there are still concerns over whether it can manage to increase its income.

Morgan Stanley analysts raised this concern in February, noting that while it has launched a premium paid service it is unclear if its young core-audience will be willing to part with their cash.

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