Nokia unveils its new 3310

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Nokia unveiled its brand new 3310 at the Mobile World Congress on Sunday, as the best-selling phone of 2000 returned with impressive battery life, a camera and a low price tag.

Boasting a bigger screen then its famous predecessor, the new device will cost just €49. It offers 22 hours of talk time and as much as one month of standby time. The device also has a two megapixel camera and 16MB of memory.

The slimmer device will be available in four colours – red, yellow, black and grey – from the second quarter of 2017. And yes, you can also play Snake on it.

 

Nokia also unveiled two new Android devices at the conference.

The Nokia 3, with a 5” display and 8MP wide aperture cameras (front and back), will retail at an average global retail price of €139, while the Nokia 5, with a  5.2” IPS HD display and Qualcomm® Adreno™ 505 graphics processor, will go for €189.

Meanwhile, the Nokia 6, with a 5.5" full HD screen, gets its global release, priced at €229.

The old 3310 model

Juho Sarvikas, chief product officer of HMD Global (Nokia's exclusive brand licensee for phones and tablets), said:

“Nokia phones stir real emotions; people know them for their beautiful design and craftsmanship, together with a built-to-last quality that you can rely on. Our new portfolio combines these classic Nokia hallmarks with a best-in-class Android performance and a new level of craftsmanship.

"For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand. Fundamentally, it is about making sure that right across our portfolio we are delivering this pure Nokia experience.”

Nokia sold its failing handset business to Microsoft for $7 billion in 2014. Finnish firm HMD Global, a group of former Nokia employees backed by Chinese electronics company Foxconn, purchased it from Microsoft for a mere $350 million last year.

Nokia chief executive Rajeev Suri said:

"The love for the brand is immense. It gets a lot of affection from millions and millions of people."

 





Craig Fitzpatrick, Nestalk.com 

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