Energia - Leading Energy Supplier

July 15

Leading independent energy provider Energia has announced a new €1m advertising and sponsorship campaign to mark its position as the biggest supplier in the business energy market.

Energia has a 28% market share of the business electricity and gas market on an all–island basis with over 65,000 customers.  

In recognition of this leadership position, the company is investing in a marketing programme that includes television and internet advertising and sponsorship of RTE Radio 1’s The Business, along with an increased social media presence on LinkedIn and Facebook.

The company is also unifying the group’s brands and Energia Group will become the new name for Viridian Power and Energy Group. As a result, Energia Supply will replace the existing Energia brand, Energia Renewables will replace the group’s renewables business Eco Wind Power and Energia Generation will be the new name for the group’s 750MW Huntstown Power Plant.

Gary Ryan, Retail Director, Energia said: “Energia is the largest supplier in the business energy market so it makes sense for us to make a significant investment in the Energia brand. The €1 million spend on TV advertising and radio sponsorship will help to increase awareness of our brand and brand values.”

“We are also taking the step of unifying the different parts of the group’s business under the Energia Group brand. This will more effectively communicate the size and integrated nature of the retail, generation and renewables sides of our business. It makes particular sense to do this when we are making this investment in the Energia brand.”

“The Business is the country’s leading business radio show and is a valuable resource for Irish businesses, so we’re delighted to support it. During our ten years in the Irish business energy market we have always aimed to provide the same support for Irish businesses of all sizes in all sectors through our mix of competitive energy products, expertise in energy efficiency and our leading green energy capacity.”

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