The Power Behind Leinster Rugby
Energia is proud to be the Official Energy Partner of Leinster Rugby. This is a ten year partnership, launched in 2018 and including the naming rights of Energia Park, formerly Donnybrook Stadium. Energia Park is the host venue for the Ireland Womens international fixtures as well as all Leinster ‘A’ games in the British & Irish Cup, Leinster Womens inter-provincial games and is the home of schools rugby in Leinster.
The stadium – also home to Bective Rangers and Old Wesley - is also the permanent home of the Leinster Rugby Sub-Academy where the future stars of Leinster are put through their paces. In the first year of the partnership, Energia produced a series of exclusive behind the scenes video content – The Power Behind Leinster Rugby, giving fans an insight into all the elements that come together to power Europe’s most successful club rugby team.
We also engaged one of Leinster’s rising stars, Jordan Larmour as our brand ambassador and the Jordan Larmour video series was hugely popular with fans.